Snapple wanted to reconnect with it's equity in "The Best Stuff on Earth" after years of trying different directions. We invented a web platform that celebrated "the best stuff on the web" as a reflection of that.
We created a site which curated content through a live scrape of the web for people talking about "the best." Facilitating discovery and exploration rather than trying to capture people in our site content.
To mirror the fun product experience of discovering a Real Fact, we created 256 unique Real Fact single serve sites which were discoverable by searching for the fact on Google.
We created a snappily simple wrap-up webshow that celebrated the "best stuff"
And we created a fan engagement program which tied all of these pieces (along with of Snapple's activity online) together and rewarded people for exploring and interacting across the entire internet.