Marketing is a very important job. In fact, without marketers consumers would be lost. This is why consumers need us to go to the Canadian Marketing Association National Convention.
To promote the event, we created scenes from a fictional play called “Marketing: The Musical!” demonstrating just how much regular people need marketing to function in their day-to-day lives. The online videos were supported by print, posters, DM, online banners and real performances by the actors at the event itself.