To talk to technophobic families about the clear benefits of FiOS, we created a platform which could deliver a tangible, fun and emotionally charged demonstration of the power of technology - full 22 minute home technology makeover show.

More than just a TV show, this campaign was "production as marketing." The true secret of it's success was the ability to target and produce stories in communities which were wired and ready for FiOS. Giving them both a story to tell and a deeper understanding of the product.

Agency: Campfire